What is Business Storytelling?
Business Storytelling is a part of inbound marketing that focus on the creation of content that is emotional and easy to remember.
Using inbound marketing, businesses focus on creating trust relationships with prospects and customers. Brands create useful content that address real problems of the audience. Good content attract potential customers and create a trust relationship with the brand.
Useful content and storytelling replace pitches and slogans. Customers look for for information that allows...Read More »