Marketing

Business

What is Business Storytelling?

Business Storytelling is a part of inbound marketing that focus on the creation of content that is emotional and easy to remember.

Using inbound marketing, businesses focus on creating trust relationships with prospects and customers. Brands create useful content that address real problems of the audience. Good content attract potential customers and create a trust relationship with the brand.

Inbound Marketing

What is inbound marketing?

Inbound marketing is a new concept of dealing with customers and a methodology for acquiring and maintaining customers. It’s based on being helpful, human and customer oriented in all phases of the customer acquisition process, and includes techniques and channels based on Internet, like social media marketing, search engine optimization, email marketing and content marketing.

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