Strategic planning is a management activity and a process that defines the direction and the objective of an organization over the long term and that defines how should resources should be allocated to pursue this objectives.
A strategy should help managers to take actions in the face of new threats and opportunities. Strategic planning makes possible to develop short term plans and objectives. It provide a focus to middle managers.
A strategic plan should not only be useful to improve the overall performance of a business and take advantage...Read More »